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Saint John, NB

Reporting to the VP of Marketing & Member Experience,The Director Digital Marketing is responsible to plan, develop, implement, and manage CAA Atlantic’s overall digital marketing strategy. The path to Member acquisition and engagement through digital channels will be low effort, engaging and valuable to both our Members and our operations as well as continuously evolving and improving the processes to advance our organizational digital marketing capabilities.

This exciting opportunity can be located in either the Saint John or Halifax area.

Responsibilities
  • Design and deliver Member experiences that deliver value and provide an exemplary omni-channel experience, based on established and evolving industry best practices and principles
  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Organize and lead digital marketing team 
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Develop innovative digital marketing strategies using social platforms, paid advertising, SEO, SEM, and other techniques Manage and oversee different digital marketing channels (Web, App, Display, Email, Social etc)
  • Measure ROI and KPIs
  • Conduct market research, investigate benchmarks, and analyze trends
  • Prepare and manage digital marketing budget
  • Oversee all the company’s social media accounts
  • Measure and manage online content
  • Track SEO and Google Analytics data and make complex analysis 
  • Anticipate sales performance trends 
Qualifications
  • 10 years + of experience in a senior digital role
  • 5 years + of experience in developing and implementing digital marketing strategies
  • In depth knowledge of different digital marketing channels
  • Advanced knowledge and experience with online marketing tools and best practices
  • 5 years + of hands-on experience with SEO, Google Analytics, Adobe Analytics and email marketing
  • A comprehensive understanding of contemporary website function & design for sales and service fulfillment.
  • Metrics driven – ability to analyze data, draw insights and action improvement, fluency with data analytics and all website performance metrics.
  • Ideally has successfully participated in the evolution of business from delivering a legacy digital presence into a contemporary, leading-edge consumer experience.
  • Project Management experience, including planning & control, budgeting, and business change management
  • A thorough understanding of all main social media platforms and their respective applications in an effective business strategy.
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player and great leader
  • Great interpersonal and communication skills
  • An interest in emerging digital innovations such as contextual Digital Design, AI, etc.
  • MBA in Marketing, Digital technologies, or similar relevant field would be an asset
  • Experience with Adobe Experience Manager, Adobe Analytics and Salesforce or similar tools
About CAA Atlantic Limited

Based in Atlantic Canada, CAA Atlantic has more than doubled in size in the past 10 years and now serves more than 265,000 Members in all 4 Atlantic Provinces.

We are part of the CAA Federation and with over six million Members, CAA is one of the largest and most trusted & respected consumer-based organizations in Canada. In addition to being the preeminent Auto Club in the country, CAA is also one of Canada’s largest leisure travel agencies, is a leading provider of insurance products, and offers Members an outstanding savings and rewards program. CAA has a long history of advocacy as the voice of the traveling public.

Diversity and inclusion at CAA Atlantic

As a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.

Health and Safety

CAA Atlantic is committed to ensuring the health, safety, and wellbeing of our employees and only applicants who can provide proof of receiving two vaccines against Covid-19 will be considered for this position. In keeping with government guidelines, an exemption and resulting accommodation may be provided to new employees who cannot be vaccinated based on grounds protected by applicable human rights legislation and medical documentation outlining a specific and recognized contraindication to a COVID-19 vaccine.

Accommodation

Applicants should identify if they require accommodation during the competition process (on a confidential basis).
This posting is available in alternate formats upon request.

Empowered to Achieve 

Working at CAA , you’ll find a lot of open doors, and an environment where people are treated as equals. We are a somewhat traditional environment that excels in open communication and strives for the family-focused environment for which Atlantic Canada prides itself. This office is not a place where you’ll find micro-managers; instead, we concentrate on having meaningful and open conversations. 

We are a company that carries a central mission of being there to help people when they need it the most; making bad days good and good days better. We help bring it to life by creating an empowered and respectful work environment; a place where employees know they will be truly valued. Giving back, and striving for self-improvement are attitudes that are rewarded with the trust and space to excel in your work.

Giving Back to the Community 

As a not-for-profit organization, we are engaged in giving back to meaningful causes. We contribute to the P.A.L.S (Partners Assisting Local Schools) program, which helps provide opportunities to children in Saint John schools. The IWK, Canadian Blood Services, and Janeway Children’s Hospital Foundation are also among the important organizations we strive to help.

We are a Member First organization with a deep understanding of the power in valuing human connections and contributions. That’s something we can all get behind! 

Are you interested?

CAA Offers you:

  • A competitive compensation package.
  • Exceptional benefits package including health and dental and company pension plan.
  • Complimentary CAA Membership
  • An in-house gym facility
  • An innovative and dynamic work environment.
  • Opportunities to take part in job related training and development



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