AI-powered SEO refers to using artificial intelligence to guide the SEO of a web page or a website to improve ranking and boost organic traffic. AI can also assist with search engine ranking page analysis, keyword research, and much more. According to statistics, 30 % of businesses that used AI in SEO reported a 6-10% revenue increase after implementing the technology. 
Notably, AI has significantly improved the search experience for the users at this point. They are now getting custom search results depending on their past search behaviors, devices they used, location, and many other factors.
The search engines know what the users want, and the technology shift has also affected SEO. Using AI helps build customized optimization strategies by analyzing the correlation between websites, web pages, and search engine rankings. You can have an in-house SEO team or hire an agency like RankUp SEO. AI will help equally in both scenarios to implement strategies properly. SEO agencies can use the insight and data provided by AI to boost their content, off-the-page SEO, local SEO, and more.
It’s estimated that by 2030, AI will contribute to around $15.7 trillion, which is a 26% boost in global GDP. Therefore, businesses will benefit from implementing AI in their strategies sooner than later. Here are the best ways in which AI can help SEO.
Detailed Website Analysis
AI can help SEO by providing valuable insights from web data and web analytics. This information can then be used to improve customer care, personalized recommendations, and data compliance. From the number of pages the customer sees on an average to which products they buy less, AI can analyze all this data to deliver a personalized experience.
With a comprehensive website analysis, businesses can understand what the customers are looking for and optimize the content accordingly to rank higher on search engines. Additionally, the resulting personalized experience also helps businesses convert leads. If statistics are accurate, 91% of consumers prefer companies that offer customized products and experiences.
SEO Insights and Keyword Research
Marketers often do a lot of heavy lifting manually, like topic and keyword research, which will help boost the website’s rankings on a search engine. However, an AI tool can do these mundane and time-consuming tasks much better and quicker than a human SEO expert.
One of the areas where AI is effectively helping with SEO is finding new or hidden ranking opportunities. It is done by using powerful AI tools for content research, content creation, looking for potential high-volume keywords, link-building opportunities, and topic insights, among others.
Determining The Right Time to Publish
The reach of the content on your website is largely dependent on when you publish it. To reach the most significant chunk of your audience, you need to publish content when the audience is most active. To illustrate, the optimal time to post blog articles is during the afternoon and evening. This way, your audience is more likely to share the blogs on social media platforms actively.
AI analytics can determine when the niche audience for your website is most engaged. This single information can helo you build more focused content marketing strategies like when to post and which channels to use to distribute the content. There are AI tools that collect and analyze reviews, detect emerging trends, and then propose ideas that will resonate the most with your audience.
Content Optimization
AI tools can also help you optimize the content on your website for maximum reach and better SEP rankings. These tools can show typical user questions that show up for a keyword and create topics based on that information. Knowing the user intent and the relevant keywords is extremely helpful to optimize the website content for better rankings and improved traffic.
Targeted Tagging
For those who do not know, tags are keywords that let users find relevant information with ease. By tagging your products or posts, you consolidated them into one relevant group and thus improving the overall findability. Tags can be used for blog posts, images, articles, and more.
AI can automatically figure out relevant tags for all elements and tag content to enable users to find what they need faster. There are powerful AI tools available that can automatically tag text and media assets with targeted keywords specific to the business.
Given the ever-evolving face of technology and SEO, businesses should be aware of the latest development. Search engines and ranking systems are getting smarter and changing how they allocate ranks based on users’ needs. Incorporating AI in SEO will help businesses understand consumer behavior, create relevant content, and optimize it for ranking.
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