A local burger joint is seeing increased traffic after launching a new website about a month ago.
Willy Burger, a diner owned by the Neches Restaurant Group with locations in Beaumont and Katy, launched eatwillyburger.com after ownership changed hands.
Neches Restaurant Group Chief Marketing Officer Lance LaRue said the company likes the performance they have been seeing — directly and indirectly — since the site went live.
“Directly, we’re seeing a lot of activity on our menu page, which is strategic for us as we’re introducing some new salads and other menu items,” LaRue said. “We’ve seen a nice uptick in our sales, both in-store dining and the online to-go or delivery orders. It’s tempting to just attribute that to summer and changes in folks’ schedules, but we see the correlation in menu item sales and the social feedback.”
The website works as a hub for hungry customers — sending them to-and-from the company’s social media and providing a place for restaurant advertisements to direct future patrons, LaRue said.
“We started out from being nonexistent on Google search results to suddenly, quickly popping up on page four, then page three, and making good traction in one week,” LaRue said. “The previous owner’s old website for Willy Burger is still out there. So, we have to compete with that sort of legacy traffic, but we’re already making a dent.”
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Since the launch, the Willy Burger’s Beaumont and Katy Facebook pages have a seen an increase in engagement and clicks. In addition, LaRue said there has been “good quality traffic” between the site and business’ Google and Yelp pages, especially the Katy location’s.
The restaurants also have gained new customers from broader online visibility.
LaRue said he recently met a married couple from Seattle who had recently moved to Galveston and Google-searched for the best burger around, knowing nothing about Beaumont.
“Fortunately, all of our reviews, credentials, and our digital properties aligned pointing to Willy so they ventured out to this corner where Phelan and Calder MEAT,” LaRue said. “They had two of our most famous burgers and liked them so much that they ordered two more for their road trip back. Days later, we saw their glowing review on a third-party site declaring it was the best burger they’ve ever had.”
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For CEO and owner Dallon James, the new website and visibility is just a stepping stone to growing the chain.
“We’ve wanted to do this ever since we bought the restaurants a year ago, especially to accommodate for easy online mobile views and ordering,” James said. “We’re a growing company with lots of fun things going on…eyeing new locations, more developments, the 10-year mark of Willy and more community endeavors ahead. So, the branded content has to be engaging as well as flexible in that it has to grow with us, and more importantly, with our customers.”
courtney.pedersen@beaumontenterprise.com
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