In order to succeed in your business, you will need a steady flow of traffic to your website. If you don’t have this, your business won’t make sales and will go out of business quickly! There are two main ways to get traffic to your website: paying for ads or getting free organic traffic.
Paying for ads might sound like the most viable option, but this route also has dangers that can end up costing you lots of money without much return. So spend money on a company that offers SEO services in London.
Here are 9 ways to boost organic traffic to your business website
1. Keyword research
To optimise your website for search engines, you’ll need to know what keywords people search for when looking up information on your business.
You can better understand these terms and match them with content on your site. If you target long-tail keywords in keyword research, you will drive traffic more frequently to your business.
2. Write compelling content
Don’t just write any content; write compelling content. While everyone else is putting out low-quality articles and infographics, focus on writing high-quality content that solves problems and answers questions for your target audience.
The more helpful information you provide, the better your chance of getting noticed and improving your search engine rankings. You also heard that content is the king, so always keep this in mind.
3. Optimise titles and descriptions
Optimising titles and descriptions for search engines will help your content rank higher. It can give your company a significant boost in organic traffic by getting you to land on more relevant searches.
But that’s not all. Optimising titles and descriptions are crucial for communicating what your content is about. Not only will it help with your SEO efforts, but it also shows people exactly what they’re clicking on when they come across your content online.
4. Craft targeted headlines
A compelling headline is a critical part of an effective ad, and that concept also translates directly to organic traffic.
By crafting headlines with specific, actionable words (think How or Learn), you can boost organic traffic by putting your content front and centre on search engine results pages.
5. Engage with relevant communities
Search for or find communities that relate to your business and engage with them. Help out where you can, answer questions, and share valuable tips. Don’t spam; this isn’t a sales pitch. Just be helpful, and others will want to talk with you.
Also, look into local networking groups in your area. They’re likely well-suited for specific businesses like yours! Give back by helping out when you can!
6. Split test landing pages
An efficient way to boost organic traffic is through split testing your landing pages. In simple terms, a landing page is any page with a call-to-action or conversion goal and can be anything from a contact form or newsletter signup to an eCommerce purchase.
Split testing means running A/B tests on multiple variations of your landing pages until you find what works best.
7. Track rankings
There are several ways to track organic search traffic; one of the practical tools is Google Analytics. If you aren’t already familiar with your website stats, it’s worth creating an account and checking out some of your stats.
Besides giving you a breakdown of where your visitors are coming from, you can also keep tabs on keywords that drive traffic.
8. Promote social sharing buttons in your content
Social sharing is becoming more important. The number of social media users continues to grow, so your business website must make it easy for these people to share your content.
Sharing buttons make it incredibly easy for readers to share your articles on Facebook, Twitter, Pinterest, and LinkedIn. Adding social sharing buttons can double or triple your social shares in one fell swoop! Now that’s a great way to boost organic traffic instantly!
9. Build relationships with other sites
As a small business owner, you’ll want to do everything you can to be on good terms with your site visitors. How does building relationships with other sites help traffic?
If a site links back (or follows) from its website, it gives Google a clear signal that your site is an authoritative source of information and search engines will show that page more often in their search results.
Conclusion
With organic traffic being such a precious commodity, it’s critical to take every opportunity to maximise your website traffic and engagement. While your SEO strategy is paramount for increasing organic traffic, other tactics like website optimisation, content promotion, and email marketing can also help boost overall performance.
Now that you have access to these nine strategies, it’s time to implement them. If you don’t have these skills, hire RVS Media one of the best SEO Company in London, who will do this work for you.
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