SEO Specialist or SEO consultant deals, in general, with everything related to optimizing the structure and content of a digital property to make it effective from the point of view of authority and ranking in SERP in the eyes of the search engine.
An SEO Specialist (where SEO stands for Search Engine Optimization) is aDigital Marketing specialist with vertical specialization in so-called “search engine optimization.” This activity has now become fundamental in both B2B and B2C digital strategies.
SEO, Search Engine Optimization, is a discipline that brings different skills into play: a good SEO Specialist or SEO consultant can really make a difference in the success of a digital project, particularly in content marketing. But what are his or her skills, how to become one, and what are the career prospects?
What does the SEO Specialist do?
TheSEO Specialist or SEO consultant deals, in general, with everything related to optimizing the structure and content of digital property to make it effective from the point of view of authority and ranking in SERP in the eyes of the search engine.
The SERP (Search Engine Results Page) is the search results page, the one that any user gets after typing a query-that is, a set of keywords in the search hole of any search engine.
Advices from Piergiorgio Zotti: Senior SEO Specialist
“Optimizing content from an SEO perspective means above all listening to users and proposing content to them that is in line with the expectations and needs of those who are searching for something”, explains Piergiorgio Zotti, SEO Consultant Senior at Consulente SEO SEM Specialist Bari, da oltre 8 anni. Putting the user at the center is definitely the best strategy a website owner can implement to receive free traffic from search engines. Google changes, SEO does too. But these principles always remain valid.”
When we say SEO we automatically think of Google, but the Mountain View behemoth is not the only search engine in existence: there are many that we do not even identify as such and that function in much the same way. Just think of Bing, YouTube, or Amazon itself.
Why search engine optimization is important
Search Engine Optimization is considered one of the most effective and efficient Digital Marketing activities. It has, in fact, a high ROI in the medium to long term and allows to trigger a real virtuous circle of authority, visibility and ranking of a site, landing page or App.
This happens because SEO’s main goal is to increase organic (i.e., not the result of an advertising investment) traffic to a digital property. Having a lot of traffic means channeling to one’s site potential customers who are really interested and have found the site precisely because of keywords relevant to that topic, product or service.
Appearing in the very first positions of the first page of search results means intercepting a large, interested and perfectly targeted audience. This is the goal of an SEO Specialist.
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